Asfona
Hotels & Resorts
Association of Franchisees & Owners – North America
 

Associate Members:


Cain Millwork Inc., Hunter Amenities World Cinema HBO Nestle Waters North America PepsiCo Philips Commercial Displays KALISHER Peet's Coffee & Mighty Leaf Tea PSAV Presentation Services Delta Faucet Company ENGIE INNCOM by Honeywell Fabric Innovations, Inc. The Walsh Group Serta Simmons Bedding - Hospitality Coca-Cola Company Access Point Financial Showtime SALTO Systems ASSA ABLOY Global Solutions
Board Projects

Areas of Focus - From 2017/18 to 2021

Following the acquisition of Starwood Hotels & Resorts by Marriott International, the Owner Board of Directors held Board Projects "Area of Focus" situational analysis meetings in May & November, 2017. The first meeting was at the "W" Hotel in Washington D.C. followed by a meeting at the Bardessona Hotel in Yountville, California. Each of the meetings agenda items included a review of the previous two years "Area of Focus" meetings and to determine the plan for future "Area of Focus" agenda items to be scheduled at meetings in 2018 and for the following four years.

It was agreed that each the Starwood brands "integration" topics, together with other priority areas that the Board had addressed over the previous five years had now been, or were now being satisfactorily incorporated into a number of the newly established Marriott International Advisory Groups.

Going forward, input from "Area of Focus" discussions regarding the brands and the prevailing business environment will be submitted to Marriott and other hotel company's only as appropriate and only as a matter of courtesy.

It was further agreed that there would be a number of "Agenda Items" that would be ongoing and addressed as appropriate at future ASFONA Board Meetings over the next five years. The priority topics are listed below and will be Agenda items for discussion until further notice:

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Areas of Focus 2016

A meeting was held on DECEMBER 1st 2015 at The Palace Hotel San Francisco between a number of the ASFONA Board of Directors and Starwood's Senior Leadership Team for North America. The meeting was planned to review the outcome of each of the years "Area of Focus" meetings and to determine the "Action Plans" for inclusion in follow up "Area of Focus" meetings to be scheduled for 2016. The Starwood management team was headed by Serge Rivera, President The Americas & Bob Hermany, Chief of Operations. 

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Areas of Focus 2015

A Meeting was held on January 15th in Atlanta between John Shingler and Lynne Dougherty to secure the feeback of Starwood Departmental Executives on the proposed "Areas of Focus" to be developed during 2015. The "Areas of Focus" subject headings were agreed and are to be signed off by the ASFONA Board of Directors at the ASFONA Board Meeting at the April 7th meeting at the Sheraton - Times Square - New York. 

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Focus Areas 2012/13/14

A meeting of the ASFONA Board of Directors was held at the Sheraton Tarrytown on November 7th 2011. One Agenda item was to discuss and agree the 2012/13 "Areas of Focus" projects to be agreed with Starwood management at the Executive meeting later that day. The "Areas of Focus" Projects are as follows.

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Projects 2010-2011

A meeting of the ASFONA Board of Directors was held at the "W" Union Square - New York on May 13th 2010. One of the primary goals on the board meeting agenda was to agree with Starwoods North Americas leadership team the ASFONA / Starwood "Areas of Focus" for 2010 & 2011 and the designated team principals. Denise Coll, the President of Starwood North America joined the meeting to communicate the commitment of Starwood to the process and to inform the board of the next steps in formalizing the business plan.

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Board Focus Plan

At the ASFONA Board of Directors meeting at The St. Regis in Atlanta on January 7th 2010 the board agreed on the general subject headings for the areas of focus - "Board Initiatives" for 2010. A draft of the initiatives was discussed with Starwood Senior Management on February 2nd at a meeting in the Westin Diplomat in Florida.

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Area Focus 2008/9

At the JULY 2008 ASFONA Board meeting, the ASFONA Board of Directors agreed that the primary areas of focus for 2008/9 would be as follows:

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Communications

The goal of the ASFONA Board of Directors is to develop and maintain an effective line of communication between Starwood and its franchisees, owners and Management Company representatives.

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Board Meetings

Due to the confidential nature of the business issues discussed by the ASFONA Board of Directors, the Board have agreed that for the remainder of 2006 and going forward we will not be posting this information on the ASFONA website. 

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Board Meetings

An overview of the ASFONA Board of Directors meetings and conference calls SECOND QUARTER - JUNE - 2006

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Board Meetings

An overview of the ASFONA Board of Directors meetings and conference calls SECOND QUARTER - MAY - 2006

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Four Points Board

A meeting of the Four Points by Sheraton Advisory Board took place in Washington DC on May 10 & 11 2006. An overview of the meeting is as follows.

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Board Meetings

An overview of the ASFONA Board of Directors meetings and conference calls: SECOND QUARTER - APRIL - 2006.

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Board Meetings

An overview of the ASFONA Board of Directors meetings and conference calls: FIRST QUARTER - 2006.

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Areas Focus 2006/7

In January 2006 the ASFONA Board of Directors informed Starwood Senior Management of the areas they wished to focus on during the next two years. These areas are to be addressed at ALL ASFONA Board meetings/conference calls and also meetings with Starwood senior management throughout 2006 & 2007.

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