A meeting was held on DECEMBER 1st 2015 at The Palace Hotel San Francisco between a number of the ASFONA Board of Directors and Starwood's Senior Leadership Team for North America. The meeting was planned to review the outcome of each of the years "Area of Focus" meetings and to determine the "Action Plans" for inclusion in follow up "Area of Focus" meetings to be scheduled for 2016. The Starwood management team was headed by Serge Rivera, President The Americas & Bob Hermany, Chief of Operations.

ASFONA
Starwood Hotels & Resorts
Agreed
"Areas of Focus"
2016

Strategic Intent of ASFONA / Starwood Focus Areas

To establish a dedicated process for ASFONA and Starwood to align, engage, and strengthen the relationship while sharing joint expertise thereby ultimately fueling success for all parties.

Key Goals of Focus Areas:

1. To Develop an Effective Communication Process
   
2. To Create a Work Stream Inclusion Plan
   
3. Strengthen Awareness of ASFONA within Starwood
   
4. Teams to work at Organic Pace
   
5. Share in the Process for Mutual Success
   

The ASFONA Board Members and Starwood teams for each “Area of Focus” are as follows:

Franchise Operations:

ASFONA: John Shingler, Paul Wischermann, Jay Mahan

Starwood: Colleen Keating & Team.

Brand Management - Full Sevice & Select Service:

ASFONA: John Shingler, Paul Wischermann, John Belden, Hung Luk, Suhas Naik

Starwood: John Peyton, Dave Marr, Brian Povinelli, Hoyt Harper, Brian McGuinness & Team.

Sales & Revenue Management:

ASFONA: John Shingler, Gerry Chase, Greg Miller, Jim Dina

Starwood: Mary Casey, Betty Wilson, Wendy Butler, Jonathan Caplan, Jill Nunes, Julie Atkinson.

Information Technology:

ASFONA: John Shingler, Hung Luk, Greg Miller

Starwood: Mark McBeth, Brennan Gildersleve.

Business Systems Results:

ASFONA: John Shingler, John Belden, Gerry Chase, Paul Wischermann

Starwood: Bob Hermany, Brian McGuire

Procurement:

ASFONA: John Shingler, Hung Luk, Greg Miller, Jim Dina, Gerry Chase
Starwood: Tad Wampfler

The meeting schedule is to be agreed in JANUARY 2016 with the goal of all meetings to be completed by October 31st 2016.

ASFONA Members who require any further information either on the meeting schedule or meeting content should contact John Shingler directly.