At the ASFONA Board of Directors meeting at The St. Regis in Atlanta on January 7th 2010 the board agreed on the general subject headings for the areas of focus - "Board Initiatives" for 2010. A draft of the initiatives was discussed with Starwood Senior Management on February 2nd at a meeting in the Westin Diplomat in Florida.

The draft ASFONA 2010 board initiatives are as follows:

Franchise Operations (North America)

• Operations Management Function/Responsibility
• Communications
• Owner Relations
• Senior Management Access

Brand Management

• Accountability - Measurement Criteria
• Brand Performance - Measurement against Agreed Comp Set
• Brand Cost - ROI to Investor vs Comp Set

Revenue Generation

• Field Marketing
• GSO
• Brand Media - Objectives / Expenses

Information Technology

• Galaxy/LightSpeed - Performance 
• Internet / Broadband
• Guest Room Technology Initiatives

Business Systems Review

• Net Operating Profit
• Benchmarking
• Operating Expenses
• Competitive Advantages

ASFONA Members who wish to receive further details on the ASFONA draft initiatives should contact John Shingler directly either by email or phone.