At the JULY 2008 ASFONA Board meeting, the ASFONA Board of Directors agreed that the primary areas of focus for 2008/9 would be as follows:

ASFONA – Areas of Focus – 2008/9

• Brand Positioning & Marketing
• New Brand Development & Promotion Funding 
• Driving Incremental Room Revenues
• Cost of Doing Business – Fees, Brand Standards, Costs Containment, New Initiatives 
• GSO Fees and productivity
• RFP – Process & Key Account Representation 
• Development of most productive Electronic Distribution Channels
• Annual Marketing Plan Budgets & Activity 
• Environmental Initiatives 
• Technology Costs & Initiatives 
• In Room Entertainment – Technology Advances 
• Galaxy – "Lightspeed" – Implimentation Training 
• Brand Standards – Initiatives & Compliance 
• Disclosure/Audit of Programs (SPG & Marketing) 
• Fees "The Fee Matrix" ASFONA input prior to implementation 
• Starwood Preferred Guest Program (SPG) 
• Revenue and Yield Management Effectiveness 
• Intermediary Relationships & Partnerships 
• Design – Direction – Standards – Process 
• Development Initiatives 
• Training Initiatives

For further information on any of the above subjects being addressed, please contact John Shingler, President of ASFONA directly by email or phone at 713-523-1352.