A meeting of the ASFONA Board of Directors and ASFONA Associate Members was held at The "W" Hotel South Beach, Miami, Florida on Thursday, June 6th 2019.
The counsel and input commitment of the ASFONA Board to Marriott for the Starwood Legacy Brands has been highly satisfactorily executed. This has been carried out by the Board who at the same time have ensured that during this period the obligations to ASFONA's own membership were also met and will continue to be met going forward.
To be Incorporated in the ASFONA Mission from 2019 onward is the implementation of a more informal communications conduit to provide Marriott with pertinent business issues relating to the business.
At the meeting John Shingler, ASFONA President re stated the official implementation of ASFONA's “Diversification Strategy” which is its evolution and transitioning into an Independent, non brand affiliated hotel industry Association.
Now, Included in the ASFONA annual program will be the continuation of extending an invitation from the ASFONA Board of Directors to other International Hotel Companies to join a designated ASFONA meeting to interact with the ASFONA group during both the “Owners Board Meeting” and then also the “General Session” of the meeting. The goal being the establishment of a "unique" communications conduit designed to engage, align and strengthen relationships and joint expertise between selected hotel brands and ASFONA's key executive representatives of the owner operator community.
The start of ASFONA’s “Diversification Strategy” at the Spring 2018 Meeting in Washington D.C. provided the opportunity for Raul Leal, President of VIRGIN Hotels and his Executive Team to attend. The Virgin Hotels Presentation on the brands growth plans was most impressive.
Then at the Fall 2018 Meeting in Philadelphia the ASFONA Owner Board members were, at the direction of Geoff Ballotti the CEO of Wyndham Hotels, joined by the Executive Management Team of Wyndham Hotels & Resorts. The meeting included a terrific presentation on WYNDHAM Hotels & Resorts Worldwide brands and their development opportunities.