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ASFONA is a Hotel Industry Association of Franchisees & Owners in North America who's hotel property portfolio includes those brands previously licensed by Starwood Hotels & Resorts and are for the purposes of ASFONA's mandate referred to as "Starwood Legacy Brands". Following the acquisition of Starwood by Marriott International, ASFONA's current primary mandate is to interact with Marriott during the integration of the "Legacy Brands" into the Marriott organization and on all other issues that may impact its member's businesses.

The next Board of Directors Meeting will be at The "W" Hotel - Washington D.C. on May 30th & 31st 2018. The ASFONA Owners Board will be joined by Associate Board Members on the evening of May 30th and morning of May 31st.

News Updates

ASFONA Board Meeting

A meeting of the ASFONA Board of Directors and ASFONA Associate Members was held at The Bardessono Hotel in Yountville, Napa Valley, California on November 28th & 29th 2017. Bobby Bowers from Smith Travel Research made a presentation to the group on the prevailing and projected business environment in North America including the expanded markets to be covered by ASFONA going forward. John Shingler gave an extended presentation on the new structure of ASFONA and its commitment to Marriott following the acquisition of Starwood Hotels & Resorts by Marriott International and the ongoing highly successful integration process.

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