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ASFONA is a Hotel Industry Association of Franchisees & Owners originally formed to interface with Starwood Hotels & Resorts on behalf their constituents doing business with Starwood's brands in North America.

Following the acquisition of Starwood by Marriott International, ASFONA's primary mandate became to interact with Marriott during the joining together of the two companies and to assist in ensuring the successful integration of the Starwood "Legacy Brands" into the Marriott organization.

During this period of integration, ASFONA is at the same time transitioning and becoming an independent, non-brand affiliated Hotel Owner/Operator Association. The ASFONA Board of Directors themselves representing numerous Independent and major International hotel company brands comprising approximately 1,120 Hotels that they manage or have in ownership.

The next meeting is to be held at the "W" Hotel - Washington D.C. - May 30/31 and will comprise an Owners only Board of Directors Meeting with Marriott followed by the "Open General Session" with Associate Members & Guests.

News Updates

ASFONA Board Meeting

A meeting of the ASFONA Board of Directors and ASFONA Associate Members was held at The Bardessono Hotel in Yountville, Napa Valley, California on November 28th & 29th 2017. Bobby Bowers from Smith Travel Research made a presentation to the group on the prevailing and projected business environment in North America including the expanded markets to be covered by ASFONA going forward. John Shingler gave an extended presentation on the new structure of ASFONA and its commitment to Marriott following the acquisition of Starwood Hotels & Resorts by Marriott International and the ongoing highly successful integration process.

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