ASFONA is an organization comprising a Board of Directors & Members representing Owners, Hotel Management Companies & Franchisees doing business in North America with major International Hotel Companies.
ASFONA's purpose is to function as a non-profit organization and whose current primary goal is to foster and coordinate input from invested constituents of Owners, Operators & Members operating Starwood Legacy branded Hotels and Resorts including, but without limitation to, Westin, Sheraton, Four Points by Sheraton, St. Regis, Luxury Collection, Le Meridien, W Hotels, aloft Hotels, and element Hotels.
ASFONA represents its members, Franchisees and Owners in their collective communications/input to the ASFONA Board of Directors acting as a conduit to the Franchisor regarding integration of the brands into the Marriott organization; to encourage the growth of Starwood's Legacy brands; to foster communications between the Franchisee and Owner community; and to do all things necessary and proper for the advancement of the Starwood's Legacy brands.
ASFONA is transitioning and becoming an INDEPENDENT, non-brand affiliated Hotel Owner/Operator Association. The Board of Directors, upon request and without obligation, to independently, informally and as appropriate represent, by invitation, the business interests of Owners, Management Companies & Franchisees to major International Hotel Companies in the business of acting as Franchisors.