ASFONA is an INDEPENDENT, non-brand affiliated Hotel Owner/Operator Association comprising a Board of Directors representing Owners, Hotel Management Companies & Franchisees doing business in North America with major International Hotel Companies.

The purpose of ASFONA is to function as a non-profit organization and whose primary goal is to foster and coordinate input from its Board of Directors representing a cross section of multi branded hotel Investors, Owners and Operators whose collective business experiences will or may be of value to major Hotel Companies with whom ASFONA has developed channels of communication.

ASFONA's Board of Directors, may by invitation and without obligation independently, informally and as appropriate represent broad based hospitality business views and opinions of Owners, Management Companies & Franchisees to major International Hotel Companies.