SheratonFour PointsWestinThe Luxury CollectionSt.RegisLe MiridienW HotelsAloftElement

  What is ASFONA    


Mission Statement

ASFONA is an organization comprising, but not limited to owners and owners representatives of Sheraton, Four Points by Sheraton, St Regis, The Luxury Collection, Le Meridien, W Hotels, Westin, Element and Aloft branded hotels, known collectively as Starwoods Legacy Brands.

ASFONA's current mandate is to interact with Marriott International in the successful integration into the Marriott organization of all of the Starwood Legacy brands together with advice and council on all other issues that impact its member's businesses.

Together with Marriott, ASFONA's current primary goal is to ensure that the Starwood Legacy brands continue to be positioned as leaders in the industry, that they deliver the highest possible customer satisfaction levels and also the desired return on investment to their owners.

Sheraton     Four Points     Westin     Luxury Collection     St. Regis     Le Meridien     W hotels     aloft
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