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  What is ASFONA    


ASFONA is today acknowledged as having provided a highly effective line of communication between Starwood and its franchisees, owners and hotel management companies doing business in North America. In addition ASFONA has since its restructure in 2006 provided Starwood the unique opportunity to seek the council and opinion of the franchise and ownership community on policy and standard operating procedures that have truly influenced the owners’ businesses and the cost of doing business.

During this time ASFONA’s Board of Directors provided the leadership required in building strong working relationships between Starwood and its franchisees and owners. The most important accomplishment was the achievement of the primary goal of ASFONA in ensuring that all ownership groups, and specifically those in ASFONA membership, had a solid platform upon which both ASFONA and Starwood Hotels & Resorts’ management were able to work together in building some of the best and most successful brands in the hotel industry.

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