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  What is ASFONA    


ASFONA is today acknowledged as having provided over many years a highly effective line of communication between Starwood Hotels & Resorts and its franchisees, owners and hotel management companies doing business in North America.

Since its restructure in 2006, ASFONA provided Starwood the unique opportunity to seek the council and opinion of the franchise and ownership community on policy and standard operating procedures that truly influenced the owners’ businesses and the cost of doing business.

During this time ASFONA’s Board of Directors provided the leadership required in building strong working relationships between Starwood Hotels & Resorts and its franchisees and owners. The most important accomplishment being the achievement of the primary goal of ASFONA in ensuring that all ownership groups had a solid platform upon which both ASFONA and Starwood's management were able to work together in building some of the best and most successful brands in the hotel industry.

Sheraton     Four Points     Westin     Luxury Collection     St. Regis     Le Meridien     W hotels     aloft
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