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Board Projects > Area Focus 2008/9

News Updates

Area Focus 2008/9

At the JULY 2008 ASFONA Board meeting, the ASFONA Board of Directors agreed that the primary areas of focus for 2008/9 would be as follows:

ASFONA – Areas of Focus – 2008/9

  • Brand Positioning & Marketing
  • New Brand Development & Promotion Funding 
  • Driving Incremental Room Revenues
  • Cost of Doing Business – Fees, Brand Standards, Costs Containment, New Initiatives 
  • GSO Fees and productivity
  • RFP – Process & Key Account Representation 
  • Development of most productive Electronic Distribution Channels
  • Annual Marketing Plan Budgets & Activity 
  • Environmental Initiatives 
  • Technology Costs & Initiatives 
  • In Room Entertainment – Technology Advances 
  • Galaxy – "Lightspeed" – Implimentation Training 
  • Brand Standards – Initiatives & Compliance 
  • Disclosure/Audit of Programs (SPG & Marketing) 
  • Fees "The Fee Matrix" ASFONA input prior to implementation 
  • Starwood Preferred Guest Program (SPG) 
  • Revenue and Yield Management Effectiveness 
  • Intermediary Relationships & Partnerships 
  • Design – Direction – Standards – Process 
  • Development Initiatives 
  • Training Initiatives

For further information on any of the above subjects being addressed, please contact John Shingler, President of ASFONA directly by email or phone at 713-523-1352.

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