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News Updates > ASFONA Board Meeting

News Updates

ASFONA Board Meeting
April 07, 2015, New York

A meeting of the ASFONA Board of Directors was held at the Sheraton Hotel in New York in April. The meeting was joined by Starwood's new Chief Executive Officer, Adam Aron and also the President of the Americas, Serge Rivera. Senior Executives from Starwood also presented to the group meeting during the course of the afternoon - this included Bob Hermany Starwood's Chief of North America Operations and also Colleen Keating - Senior Vice President Owner Services. 

Tuesday April 7th - 2015
8.30 AM - 12.15 PM
Sheraton Hotel – Times Square – New York


8.30 AM

In Attendance:

John Shingler - Chairman:- Hung Luk – Paul Wischermann – Jay Mahan – Gerry Chase – Maxine Taylor – Greg Miller – Mark Sharkey – Jim Dina - Suhas Naik – Howard Zetley – John Belden


Dave Johnson.

Minutes Overview of Last Meeting:

The Minutes “Overview” of the last meeting were distributed & Approved – Gerry Chase – Jay Mahan.

Membership & Treasurer Report:

Budget & Financials - Membership Year - July 1st 2014 to June 30th 2015: Report given by John Shingler and approved by the Board.

Associate Members: Report given by John Shingler.

ASFONA President & Starwood Annual Executive Management Meetings & “SPG Audit”

ASFONA Presidents Starwood Corporate Headquarters week long visit SCHEDULED FOR John Shingler - JULY 2015

Today’s Meeting Agenda:

Attendee List for Distribution

Overview of Todays Agenda


1/ ASFONA & STARWOOD “AREAS OF FOCUS” Designated Board Members – 2015

Sales & & Revenue Management: John Shingler / Gerry Chase / Greg Miller / Jim Dina

Brand Management – Full Service: John Shingler / Paul Wischermann / John Belden

Brand Management – Specialty Select: John Shingler / Hung Luk / Suhas Naik

Franchise Operations: John Shingler / Paul Wischermann / Jay Mahan / Greg Miller

Information Technology: John Shingler / Hung Luk / Jim Dina / Gerry Chase / Maxine Taylor

Supply Chain: John Shingler / Hung Luk / Gerry Chase / Jim Dina

Business Systems Results: John Shingler /Paul Wischermann / John Belden / Maxine Taylor

2/ General Discussion:

Sheraton Brand / Brand Standards / ISAC / Starwood Management Changes:

10.00 AM - Meeting Joined By: Lynne Dougherty Colleen Keating Susan Sepehri Shamla Naidoo

New Organization Structure & Franchise Operations Updates

Cyber Security – Impact on Hotels & Guests


11.00 AM - Meeting Joined by: Adam Aron – President & CEO Starwood Hotels & Resorts with Serge Rivera, President The Americas:

Adam provided the ASFONA Board with an overview of the plans he was formulating for the company and used the opportunity to secure the input on business issues from the ASFONA Board of Directors.

12.30 PM - Conclusion of Board Meeting

12.30 PM - Welcome Lunch – ASFONA Board welcomed Associate Members

1.30 PM - Group Meeting Commenced with Associate Members and Starwood Executives.

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