Hotels & Resorts
Association of Franchisees & Owners – North America

Board Members > Steve Tipton

Steve Tipton

Steve Tipton
Serta Simmons Bedding
Vice President - Hospitality

2451 Industry Avenue Doraville, Georgia, 30360

Serta Simmons Bedding, LLC (“SSB”), the largest manufacturer and distributor of mattresses in North America, is lead by Steve Tipton as Vice President of the hospitality division for the company, reporting to Chief Sales Officer Derek Miller.

Tipton returns to Serta Simmons Bedding, from Innvision Hospitality, where he served as Vice President of Sales and Design. A highly respected hospitality sales professional, Tipton brings infectious passion and a deep understanding of all hospitality industry segments to his new role, along with demonstrated design, procurement and product development expertise. Prior to Innvision, Tipton lead the Hospitality Division of Simmons Bedding, building the brand to be the luxury hotel standard.

As the head of the Hospitality division, Tipton is responsible for leading both Serta® and Beautyrest® Hospitality brands and overall business operations. The Hospitality Division has enjoyed a long-standing leadership role in the industry, supporting some of the world’s leading hotel brands across all segments, including Marriott International, Inc., Hilton Hotels & Resorts, Four Seasons Hotels & Resorts, Wyndham Hotels & Resorts, IHG Hotels & Resorts, Choice Hotels and Radisson Hotel Group to name a few.

A strategic innovator with strong industry relationships and a proven track record in hospitality sales and leadership, Tipton’s vision is clearly focused on service excellence, the continued growth of our partners and increased market share for our brands.

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