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After leading the sales and marketing operation for Holiday Inns in Europe from their London U.K. headquarters, John was appointed to the position of Vice President - Sales & Marketing for Canada, based in Toronto, with a coast-to-coast portfolio of sixty-six hotels. John was then appointed by InterContinental Hotels to the position of Senior Vice President, Sales & Marketing - Europe - Middle East - Africa based in Brussels, Belgium. Here, John managed a multinational Sales & Marketing team with offices and staff located throughout sixteen countries.

Following this, Inter-Continental Hotels Group appointed John to the position of Senior Vice President - Worldwide Marketing Programs & Conferences based in the then IHG Worldwide HQ in Atlanta, U.S.A. In this position John focused on the companies global business including communications with franchisees, investors and operators of all the hotel brands namely, Holiday Inn, Holiday Inn Express, Crowne Plaza, Staybridge Suites and Inter-Continental Hotels, at that time totaling 2,500 hotels, in 64 countries.

The ASFONA Board of Directors elected Shingler as President in February 2006 and requested he take on the addition role as CEO commencing May 2006.

In the position of ASFONA's President, Shingler over a fourteen year period by agreement and together with Starwood management led numerous "Advisory Boards" for Starwood Hotels & Resorts brands, initially with the "Westin", "Sheraton", "Luxury Collection", "Le Meridien" and "Four Points" hotel brands. Under Shingler's leadership ASFONA expanded its mandate to include all Starwood's brands adding "Aloft", "Element", "W" Hotels and the "St. Regis" brands to its Advisory Board's.

Through the offices of ASFONA, Shingler worked extensively with senior Starwood management on all aspects of the business including “Brand Standards”-“The SPG Loyalty Program”- “Fees”- "Brand Design”- "Revenue Management”- "Re-Licensing & PIP’s”- “Field Marketing”- "Brand Advertising”- “Property Management Systems” and many other areas. During this period Shingler also represented Starwood's Franchisees and Owners on the Starwood North Americas Owners Advisory Council.

John, who is British by birth and a citizen of the United Kingdom is also a naturalized citizen of both the U.S.A. and also Canada. He is a Certified Member of the British "Chartered Institute of Marketing" and a graduate of the "Cranfield School of Management" Executive Development Program. He has served as a Board Member of the "International Hotel & Restaurant Association" in Paris, France, the "International Congress & Convention Association" in Amsterdam, the Netherlands and the "British American Business Council" in Atlanta, Georgia, USA.