Hotels & Resorts
Association of Franchisees & Owners – North America

Board Members > Hung Luk

Hung Luk
Vice President - Secretary & Chief Operating Officer Lam Group

Hung Luk
Chief Operating Officer

202 Centre Street 6th Floor New York, NY 10013

Hung was born in Hong Kong and moved with his family to the United States at the age of four. After settling in the North East of the USA, Hung completed his education at New York University where he graduated with a Bachelor of Science, majoring in Marketing, Business Management and Accounting.

Hung manages the daily operations of the Lam Group hotel portfolio and serves as head of franchise relations. He is responsible for developing strategic plans for each property in regards to marketing, time management, budgeting and working with the management company to increase return on investment.

Following a number of successful entrepreneurial endeavors' in the Fashion Industry, Manufacturing, Importing and Real Estate Development, Hung decided some 15 -20 years ago to expand the Real Estate side of the business into hotel investments. Since that time Hung has been associated with over forty hotel projects with a variety of brands including Starwood Hotels, Marriott Hotels, IHG, Hilton Hotels, Wyndham Hotels, Choice, Best Western, and independent boutique hotels.

Hung's first major venture with Starwood's brands was the decision to brand the 158 Room Manhattan, Chelsea as a Four Points by Sheraton. Since then, Hung has developed multiple Four Points by Sheraton's throughout New York City, and has developed other Starwood Legacy brands including Aloft and Sheraton. Hung has been involved in the development of nine Starwood Legacy Brands hotels in New York City. Many of these developments have been carried out in tandem with developing and branding other hotels doing business under the Marriott & Intercontinental and Hilton Hotels brands.

The Lam Group is currently building the first Virgin Hotel in New York City scheduled to open early in 2020. This forty-story steel and glass tower with 465 Guest Rooms has a prime location on Broadway between 29th & 30th Streets known as the NoMad neighborhood. In addition to a banquet hall, meeting space, conference rooms and multiple restaurants the hotel will also have a roof top sky bar and for leisure and recreation, a stunning pool and spa facility. There will also be 75,000 square feet of Retail space located at the base of the hotel

The unique and distinctive look of the Virgin Hotel - New York is for sure guaranteed to play a key role in the New York City NoMad neighborhood’s transformation process.

In addition to all the hotel development, Hung is also developing several residential Condominium and commercial projects.

Hung is an executive committee member of ASFONA and has served on Advisory Boards of many major hotel companies and other businesses.

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